Case studies on marketing research in india

Students work in groups to develop team building, problem solving, and interpersonal skills.

Market research case studies

Originally presented at IIR's The Market Research Eventthis presentation summarizes the results of an executive communication survey conducted by Decision Analyst on behalf of Plantronics.

US and European medical markets A supplier of high end equipment for use by surgeons wanting to know what are the key features and how to price the product against competitors. An industry-leading company specializing in auto loans wanted to develop a targeted advertising campaign.

Total number of students taught: The changing healthcare environment has created confusion among consumers. A manufacturer created a new product line that was targeted to children aged 6 to Automated Reporting, Tracking Research Summary: A leading device manufacturer discovered that previously-held beliefs about the philosophical differences between U.

Audiences and publishers would be interested in seeing the most popular location in their state. Students also spent many more hours on their own to write the final paper 25 or more pages and prepare the MS PowerPoint slides 20 to 40 slides.

Developing content that would be relevant to a wide audience by relating to pop culture and trends. The oral presen- tation had these four items with 10 points each. Creating original research-based campaigns that would show BuzzStream as an authoritative source in the field.

Business Case Studies, Corporate Governance & Business Ethics Case Study

We then averaged the faces to create one image that would collectively show the physical results of using alcohol or the specific drug. A global manufacturer of specialty personal-care products needed to develop a response to major changes made to the category leader's product line.

Using one-on-one depth interviews with directors of major companies we were able to pin-point the the market for marketing effectiveness tools and consultancy. Plus, we knew content tied to a geographic area would catch the attention of regional publishers.

Marketing Case Studies

The fall sabbatical award and the faculty research grant are appreciated. A large health insurer sought to increase profitability for a specified group insurance segment by reducing the number of insured health products and the overhead and low profit margins associated with them.

In addition, 5 the ability to ask relevant question and 6 the ability to answer correctly were graded as 10 points each for a total of points. Are you ready to use content marketing to achieve the same results.

Each project had six people in the group, with a project manager. The Results The campaign was featured in stories, including coverage in regional publications like AccessAtlanta. Personal Care and Grooming Methods: Dawn vanEmburgh did a case study to recruit non-returning students.

A manufacturer of products for workplace usage wanted to increase its knowledge about the path to purchase—how and why business customers buy their products—in order to effectively reach them with the right content at the right place and time.

Case Studies In Marketing Research

A Choice Modeling project was conducted to identify the table spread products most likely to experience an increase in sales by including the cooking oil as a key ingredient. A niche company specializing in childcare products and accessories tasked Decision Analyst with conducting multiphased research in order to gain a better understanding of the target market.

The research was designed to help diversify, expand, and improve the product line, and, ultimately, to refine and optimize the growth strategy that would allow the company to develop into a global brand. How much will your customers pay - not-for-profit.

A leading maker of optical products wanted to gauge likely consumer response to several product discount offers. The Results At the end of our engagement, Fractl helped Movoto establish a name, draw traffic and links back to the site, and build authority in the real estate industry.

Filling the site with evergreen articles related to historical aspects of sports that would provide value over time. The firm asked Decision Analyst to propose research that would lead to an improved marketing strategy to reach and convert unacculturated Hispanics in the U.

As a result the brand was able to demonstrate a 20 point uplift in awareness. Enrollment was 20 in Java class Hsu Entering new financial markets What are the channels and routes to market for a range of new financial products and what are the key defining features that need to be considered in creating those products.

Using SPSS, factor and regression analysis was made to get demographic data about the consumer attitudes and behaviors.

Business Case Studies, Corporate Governance & Business Ethics Case Study

Decision Analyst developed a comprehensive index score based on over 15 variables and collected data simultaneously in 11 countries and in 9 languages.

When traveling to Ireland inthis author was able to make contacts based upon the case study. V Four papers originated from the University of Zaragoza in Spain. Then a final report with possible recommendations was written.

Online Lead Generation Methods:. We have already discussed social media case studies for and now we bring you these successful social media marketing case studies of from India.

In no particular order here is the list of few brands whose case studies have been described in their blogs / website / nominated for award / written by blogger / analyzed by social media.

Business Case Studies, Marketing Research Case Study

Home» Case Studies» Marketing» Marketing Research Case Studies Marketing Research Case Studies In case you are not able to complete the transaction successfully, please. Case Studies Titles: The Coke Pepsi Rivalry.

Kellogg's Indian Experience 'All Out' - Marketing a Mosquito Repellant. Pizza Wars. Relaunch of Frooti-The 'Digen Verma' Campaign. Within these case studies you will find ideas and inspiration for everything from social media plans, lead generation, direct marketing, research, branding and more.

Interested in submitting a. As a professional market research and consulting company for India, Amritt is able to conduct high quality customized India market intelligence such as industry research, product surveys, competitor studies, consumer research, studies on sales channels, due diligence and investment investigation.

Case Studies: Market Research. Access thousands of our market research online marketing resources here. Select any of the popular topics below to narrow your search.

Case studies on marketing research in india
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