Case study marketing research

Her boss has made it clear that she will use this campaign as the promotion test. Does the case provide important insight or illuminate a previously hidden problem.

Senior marketing managers wanted to know how to market the new calculators and training program, and hired Decision Analyst. The engineers viewed this as an opportunity to convert checkers, chess, and similar board games into electronic versions.

Since the automobile market is intensely competitive, the rewards for being one of the creators of a new segment are large. The results revealed complex interactions among the site-location variables. On the other side, she has a career to develop.

Decision Analyst conducted a MaxDiff analysis on the proposed message statements to determine which messages consumers preferred. Several latent-class choice models were developed, measuring price and product utilities.

Health and Beauty Aids—Cosmetics Methods: During an online survey, respondents were taken through two shopping exercises and made purchase decisions based on the available toys.

Note that, depending on the discipline you are writing in and your professor's preferences, the concluding paragraph may contain your final reflections on the evidence presented applied to practice or on the essay's central research problem.

A major retailer needed a way to better understand the experiences of their customers in a timely and cost-efficient manner. A case study can be used as a tool for exploratory research that points to a need for further examination of the research problem.

The model was incorporated into an interactive scoring tool that allowed the sales force to enter prospect responses for each of the model predictors and forecast the likelihood of prospects to accept an offer of service.

A manufacturer created a new product line that was targeted to children aged 6 to Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research.

Automated Reporting, Tracking Research Summary: A leading maker of optical products wanted to gauge likely consumer response to several product discount offers. Does the case challenge and offer a counter-point to prevailing assumptions. We hate spam too. Personal Care Manufacturer Methods: Review this page because it may help you identify a subject of analysis that can be investigated using a single case study design.

Since the cost of production and the end market value will probably increase, the user might end up buying what they do not want. Colorado State University; Gerring, John.

Case Study Research Design

The firm asked Decision Analyst to propose research that would lead to an improved marketing strategy to reach and convert unacculturated Hispanics in the U.

A multinational automobile manufacturer sought to introduce a new vehicle into a segment of the market that technically did not exist at that time.

The findings supported strategic decisions regarding the level and timing of advertising and promotional spending. Decision Analyst combined survey research, competitive analyses, and geographic analyses and modeling to forecast sales of new stores in smaller markets.

It must be known that such a course will be against the code of ethics of practicing business Payne and Pressley, Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.

When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis. Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature.

A global automotive fuel company tested its advertising in multiple countries to improve clarity, recall, brand registration, persuasion, and other key elements.

Health and Beauty Care Methods: A case study paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or among more than two subjects.

For example, after conducting a thorough literature review [very important. Locate your own research within the context of existing literature [very important. Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable.

Decision Analyst conducted a multistage qualitative study for a Premium division of an OEM to determine their position relative to the competition and to identify action steps for tangible improvement. The Captive Finance arm of a Global Auto Manufacturer had historically relied on a traditional approach to developing new business, utilizing the value of its automotive products as the primary conduit for attracting customers.

In applied social sciences disciplines [e. A pharmaceutical company was interested in developing a new product for the treatment of a cronic disease. This case study will consider how market research has strengthened Starbucks entry into the Chinese markets.

Starbucks International Business Strategy Starbucks entry into emerging and developed markets is informed by market research.

Practical Case Studies, Research and Training for Marketers

See how research, data, and strategy can help you better meet the needs of your clients with Market Strategies' market research case studies.

Market Strategies International. To find out more about a specific case study, or to learn how our This case study reveals how one client utilized our products to increase marketing effectiveness.

See how research, data, and strategy can help you better meet the needs of your clients with Market Strategies' market research case studies. Market Strategies International.

Practical Case Studies, Research and Training for Marketers

To find out more about a specific case study, or to learn how our This case study reveals how one client utilized our products to increase marketing effectiveness. Marketing Research Case Histories.

Below is a list of case studies detailing some of Decision Analyst’s experiences, from innovation and qualitative research to quantitative research, to advanced analytics and predictive analytics.

Marketing Research Case Histories.

Research that makes a difference

Below is a list of case studies detailing some of Decision Analyst’s experiences, from innovation and qualitative research to quantitative research, to advanced analytics and predictive analytics. The case study research design have evolved over the past few years as a useful tool for investigating trends and specific situations in many scientific disciplines.

This article is a part of the guide.

Case study marketing research
Rated 3/5 based on 41 review
Home | MarketingSherpa